Product Review: Lash24
Smarter Reviews Takes a Closer Look at Lash24® by Hair La Vie
Hair La Vie claims their Lash24® is a “first of its kind” product that promotes the appearance of longer, fuller lashes.
But does Lash24® measure up to the hype?
We took a closer look at Lash24®’s ingredients, the company behind it, and what customers had to say. Our findings are summarized below.
We hope you find this review helpful. And, if you’d like to share your own experience with Hair La Vie’s Lash24®, please send your thoughts to: tanya@smarter-reviews.com
Formula & Ingredients
After a thorough analysis, we’ve concluded that the ingredients in Lash24® can deliver on Hair La Vie’s claims.
The reality is, there are only a handful of ingredients out there that have been clinically tested eyelashes. And while most lash serums contain one or two of these clinically studied ingredients, Lash24® contains three.
Here are the notable ingredients in Lash24®:
Biotinyl-GHK: This ingredient is created by fusing the tripeptide GHK to biotin. In a 30-day study, Biotinyl-GHK was shown to make lashes look both longer and thicker.
Acetyl-Tetrapeptide & Red Clover Extract: In a clinical study, this blend was shown to create thicker, longer-looking lashes within 8 weeks.
Hydrating Fruit Sugars: Lash24® contains a clinically tested blend of fruit sugars that hydrates the lash, follicle, and the skin surrounding the lash line.
Green Tea Stem Cells: These vegan stem cells are conditioned in zero gravity and are purported to support healthier, fuller-looking lashes.
Lash24® also contains lash-supporting ingredients like keratin, hyaluronic acid, silk amino acids, and panthenol.
So, Lash24® has the ingredients to back up its effectiveness claims. But Hair La Vie also claims that Lash24® is the first product of its kind. Is it true? Let’s take a closer look.
The basis for this “first of its kind” claim is that Lash24® features two separate formulas: an AM formula and a PM formula, which are sold as one single package with a patent-pending, dual-sided applicator.
Although both the AM and PM formulas contain the ingredients listed above, each formula varies slightly and has its own separate function:
The AM formula is a primer that you apply to the lash strands themselves. And it’s designed to provide volume and length during the day while you’re wearing it. And at the same time, it also conditions your lashes and primes them for mascara application.
Meanwhile, the PM formula is a nighttime lash serum that nourishes your follicles while you sleep.
The stated goal of this dual formula approach is to provide 24 hours of nourishment to the skin, the follicles, and the entire strand of each lash. As a result, Lash24®’s approach does, in fact, offer significantly more coverage than traditional lash serums.
Based on our market research, Lash24® really is the only product that comes with both of these AM and the PM formulas. As a matter of fact, Hair La Vie has already applied for a patent on this two-in-one lash approach. So, Lash24® really is the first of its kind.
Product Guarantee
With lash products, we like to see at least a 60-day guarantee. This is because the results of a lash serum can sometimes take 60-90 days to become noticeable.
That said, we were impressed to see that Hair La Vie is offering a 90-day guarantee on Lash24®. Ninety days gives customers plenty of time to test the product and its results before they decide whether they want their money back.
Additionally, Hair La Vie states on their website that they will issue a full product refund to anyone who is unsatisfied, even if they have already used up the tubes they ordered. They also state that they don’t require any explanation in order to get your money back. For these reasons, Hair La Vie’s guarantee gets our Smarter Reviews “stamp of approval.”
Product Value & Pricing
Compared to other top lash serums on the market, Lash24® is an outstanding value. Competitors like Rodan and Fields routinely charge upwards of $150 for their lash serums. And many of these same serums contain fewer clinically studied ingredients than Lash24®.
By contrast, Hair La Vie charges only $69.99 for a 2-month supply of Lash24®. And, because Lash24® comes with both the AM and PM formulas, each tube contains 2-4 times more quantity than most traditional lash serums.
However, one thing that is disappointing to us is that Hair La Vie’s Lash24® can only be purchased online. Lash24® is unfortunately not currently available in any brick-and-mortar stores.
Product Effectiveness
Hair La Vie’s Lash24® certainly looks good on paper. But does it actually work on real people? Here are some patterns we noticed in the reviews online:
(1) Many customers reported an immediately noticeable improvement with the Lash24®, which is likely due to the AM primer formula.
(2) Several reviews mention that they started to see more visible length and volume within the first month. Although this is unusually fast for a lash serum, it's possible that the 24-hour coverage of Lash24® may speed up its effects.
(3) The majority of customers said their best results showed up after approximately 3 months of use. This matches the timeline we see with the other leading lash serums.
Based on the online reviews, we believe that Lash24® delivers on its claims and that the best results will be achieved with continued use. However, everyone is unique. And, as with any product, results may vary.
Customer Satisfaction
Many lash products famously cause redness, burning, and irritation. And some can cause discoloration of the skin along the lash line and the eyes, which can be permanent. The culprit is often prostaglandin analogs, a harsh, yet common ingredient in many lash serums.
We assessed Lash24® for irritants. And our analysis found that Lash24® contains no prostaglandin analogs or other irritants. So, we can confirm that it’s gentle on the skin around your eyes.
In addition, Hair La Vie has a sterling reputation for quality products and customer service, with many cosmetologists and other beauty professionals recommending their products.
Customers also have good things to say about Hair La Vie’s customer service team. We called and were immediately connected to a friendly customer service representative, who was happy to answer our questions.
Final Thoughts
We evaluated Lash24® by Hair La Vie in several areas that we believe are important, including formula, guarantee, price, effectiveness, and customer satisfaction. And we found Lash24® to be an outstanding product across all of these areas.
If we missed anything or if your experience with Lash24® differs from what we found in our research, please send an email to tanya@smarter-reviews.com so that we can factor it into our review.