Advertising by Tru Alchemy, the Makers of Eye Elixir

2024's Top Eye Treatments for Refreshed, Youthful-Looking Eyes

Here’s why we think our product, Eye Elixir, is a superior formula to our competitors for minimizing visible signs of aging around the eyes.
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Since the skin around the eyes is the thinnest on the body—it's also the most susceptible to fine lines, wrinkles, puffiness, dark circles, and even saggy skin. That's why it’s so important to start using an eye serum or cream as early as possible, to postpone and even avoid the tell-tale signs of aging that show up near the eyes. That said, it's never too late to start because a quality eye treatment can halt visible eye aging at any age. 

In our comprehensive guide, you’ll discover why we developed Eye Elixir to be the ultimate eye serum formula when compared to the competition.

A Quality Eye Serum Can:

Reduce the look of under-eye bags & puffiness

Prevent the appearance of fine lines & wrinkles

Support a firm, refreshed look

Restore a renewed, youthful glow

Visibly minimize crow’s feet & brighten dark circles

The two most common types of eye treatments are eye serums and eye creams. While they may seem more or less the same, there are a few key differences to keep in mind when deciding which is right for you.

Eye Cream or Eye Serum?

The primary purpose of an eye cream is typically to moisturize. So, if dryness is your main concern, then an eye cream may be a good option. 

Eye serums are typically able to penetrate deeper into the skin. That's why, depending on the ingredients, serums are often effective at reducing the look of puffiness, fine lines, and loose skin around the eyes.

Regardless of which eye treatment you choose, the quality and type of ingredients will determine whether it delivers on its promises.

What Makes Our Formula Special

Hyaluronic Acid for HydrationOften listed as Sodium Hyaluronate, Hyaluronic Acid is a powerful ingredient that deeply moisturizes to smooth and prevent the look of wrinkles around your eyes.”

Niacinamide to Soothe SkinA potent form of Vitamin B3 that helps soothe and balance your skin's oil production.

Caffeine for Puffy EyesCaffeine helps wake up tired eyes by reducing the appearance of dark circles and de-puffing the under-eye area.

Squalane for MoistureA skin moisturizer that visibly balances oil production, while locking in enough hydration to keep the skin looking clear, calm, and healthy.

Antioxidants for Dark CirclesPotent antioxidants, like Activated Vitamin C and Ferulic Acid, help diminish and prevent the appearance of dark circles, sun spots, fine lines, wrinkles, and UV-damage.

Harsh Ingredients Our Competitors Use

Synthetic Dyes or FragrancesThese synthetic ingredients may cause skin irritation, clog pores, cause blemishes, and even deplete your skin of its essential nutrients and oils.

Mineral OilA petroleum derivative that may cause breakouts by preventing the skin from absorbing vital nutrients. While this oil does have moisturizing properties, it causes more harm than good over time.

What Else To Consider When Choosing An Eye Cream Or Serum

Transparent List Of Ingredients

Many eye treatments list only a handful of their key ingredients. Beware of this practice, because that’s when the manufacturer can slip in some potentially harmful, synthetic ingredients, unlike our product, Eye Elixir, that discloses all key ingredients.

Money-Back Guarantee

Skincare is a multi-billion dollar a year industry, which makes it easy for manufacturers with poor products to slip through the cracks. That’s why we offer a 100% money-back guarantee for purchases of our product, Eye Elixir.

Here’s how our formula, Eye Elixir, stacks up against the competition.

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Our Product, Eye Elixir

a light blue tube

Total Ranking



  • Serum and cream hybrid
  • Sodium Hyaluronate
  • Caffeine
  • Niacinamide
  • Squalane
  • Activated Vitamin C
  • Made in the USA with domestic and imported ingredients
  • Formulated without synthetic fragrances, synthetic dyes, & mineral oil
  • Under $50 
  • 60-day money-back guarantee
  • Featured in Vogue, Life & Style, Who What Wear, Yahoo, & Teen Vogue


  • Exclusively sold online
  • Only sold in the U.S.
The Bottom Line

Named "Best New Eye Serums" by Vogue, our product, Eye Elixir is our eye-cream hybrid formula that moisturizes while minimizing the appearance of fine lines, wrinkles, and dark circles.

Our formula contains a patented version of sodium hyaluronate, caffeine, Activated Vitamin C, ferulic acid, niacinamide, and squalane, as well as other ingredients that work together to visibly reduce puffiness and help refresh the under-eye area with its cooling applicator.

To top it all off, Eye Elixir applies as a serum and sets as a cream—giving you the best of both worlds with its hybrid formula that deeply penetrates like a serum and hydrates like a cream at the same time. 

Eye Elixir is also free of synthetic dyes, synthetic fragrances, and mineral oil. And, we at Tru Alchemy offer a 60-day money-back guarantee, no questions asked.

*Results do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.

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Squalane + Marine Algae Cream

a small container with a label

Total Ranking



  • Rich, hydrating formula

  • Squalane

  • Sodium hyaluronate
  • Formulated without synthetic dyes & fragrances
  • 60-day return policy
  • Winner of 2023 Good Housekeeping Award “Best Plumping Eye Cream,” 2021 Glamour Beauty Awards "Best Eye Cream,” 2020 Cosmopolitan UK Beauty Awards "Best Eye Cream,” 2020 Allure Best of Beauty Award


  • Missing Niacinamide, Caffeine, and Vitamin C

  • May leave a heavy feeling on skin due to thick texture
  • Higher price point at over $50
The Bottom Line

Squalane + Marine Algae Cream by Biossance is made with squalane, jojoba esters, and sodium hyaluronate. As a result, users say this cream leaves their skin feeling hydrated for hours. Squalane + Marine Algae Cream is also formulated without synthetic dyes and fragrances.

However, the formula is missing the effortlessly-light feeling of a serum as well as key smoothing and brightening ingredients like Niacinamide, Vitamin C, and Ferulic Acid. 

Fortunately, Biossance does offer a 60-day return policy so you can get your money back if you don't see the results you were looking for. 

*Results do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.

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Shaba Complex™ Eye Serum

a close-up of a tube

Total Ranking



  • Niacinamide

  • Sodium Hyaluronate
  • Formulated without synthetic dyes & fragrance

  • Cruelty-free
  • Made in the USA


  • High price point at $60
  • Heavier formula

  • Missing Caffeine, Squalane, & Vitamin C
  • No 60-day money-back guarantee
The Bottom Line

Shaba Complex Eye Serum by Drunk Elephant is formulated with niacinamideblack tea fermentsodium hyaluronate, and copper peptides that work together to help slow down visible signs of aging and improve firmness around the eyes.

This eye serum is a bit thicker than the others on this list, so if you prefer a lightweight formula, this product might not be for you.  

Also, for the price of $60, this product is on the more expensive side. Yet, there is only a 30-day return policy to make sure the product works for you.*

*Results do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.

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Retinol Youth Renewal Eye Serum


Total Ranking



  • Retinol eye serum

  • Formulated without mineral oil
  • 60-day money-back guarantee 


  • High price point at $84.99

  • Contains synthetic dyes & fragrance
The Bottom Line

Retinol Youth Renewal Eye Serum by Murad is made with a potent retinol formula that targets crow’s feet and helps improve the appearance of dark circles.

This serum is formulated without mineral oil, and according to their website, is suitable for sensitive skin types. The eye serum also has a solid 60-day money-back guarantee so you can be sure the product works for you.

However, at $84.99 per .5 oz bottle, this eye serum has the highest price tag of any other product on the list. The serum also contains multiple synthetic dyes and also uses synthetic fragrance.*

*Results do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.

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Hydro Boost Eye Gel-Cream

a tube of blue liquid

Total Ranking



  • Unique gel-cream formula
  • Sodium Hyaluronate

  • Formulated without synthetic dyes, fragrances, and mineral oil
  • Under $50 


  • Missing Niacinamide, Caffeine, Squalane, and Vitamin C

  • No 60-day money-back guarantee
The Bottom Line

Neutrogena’s Hydro Boost Eye Gel-Cream is not actually a serum. Instead, it's a gel-cream hybrid which may absorb slightly quicker and deeper than a cream.

Because Hydro Boost Eye Gel-Cream contains sodium hyaluronate, it's able to provide long-lasting hydration. It's also a more affordable option, with a price point below $50. However, the product is missing key ingredients that are included in our Tru Alchemy Eye Elixir serum, such as niacinamide, caffeine, squalane, and vitamin C.

Hydro Boost Eye Gel-Cream is also ophthalmologist-tested to ensure it is safe and non-irritating around the eyes. Plus, this eye formula is free of dyes and fragrances. That said, this product has a shorter return policy of 30 days compared to some of the other products on this list, which have 60 day money-back guarantees.*

*Results do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.

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  1. Bauza, E., Oberto, G., Berghi, A., Dal, C. and Domloge, N. (2004). Collagen-like peptide exhibits a remarkable antiwrinkle effect on the skin when topically applied: in vivo study. International Journal of Tissue Reactions. Available at:
  2. Singh, O., Khanam, Z., Misra, N., & Srivastava, M. (2011). Chamomile (Matricaria chamomilla L.): An overview. Pharmacognosy Reviews, 5(9), 82. doi: 10.4103/0973-7847.79103
  3. Necas, J., Bartosikova, L., Brauner, P., & Kolar, J. (2008). Hyaluronic acid (hyaluronan): a review. Veterinární Medicína, 53(No. 8), 397-411. doi: 10.17221/1930-vetmed
  4. Chan, A. (1993). Partners in defense, vitamin E and vitamin C. Canadian Journal Of Physiology And Pharmacology, 71(9), 725-731. doi: 10.1139/y93-109
  5. Kafi, R., Kwak, H., Schumacher, W., Cho, S., Hanft, V., & Hamilton, T. et al. (2007). Improvement of Naturally Aged Skin With Vitamin A (Retinol). Archives Of Dermatology, 143(5). doi: 10.1001/archderm.143.5.606
  6. Lu, Y., Lou, Y., Xie, J., Peng, Q., Shih, W., Lin, Y., & Conney, A. (2009). Tumorigenic Effect of Some Commonly Used Moisturizing Creams when Applied Topically to UVB-Pretreated High-Risk Mice. Journal Of Investigative Dermatology, 129(2), 468-475. doi: 10.1038/jid.2008.241